MY AUTOSURF SECRETS Exposed Traffic Tips Marketing Secrets Online Traffic Exchanges. Latest articles from MY AUTOSURF SECRETS Exposed Traffic Tips Marketing Secrets Online Traffic Exchanges. (http://www.myautosurfsecrets.com) http://www.myautosurfsecrets.com 2012-05-28T06:33:26+01:00 text/html 2007-07-09T09:01:15+01:00 http://www.myautosurfsecrets.com <div align="center"><pre><strong><em> Idea For This Article Below:</em></strong></pre></div><blockquote><pre><strong>Fitness and health go hand in hand with one another. </strong></pre><pre><strong>Any time you increase your levels of fitness your health </strong></pre><pre><strong>will gain long-term benefits and ensure that you remain </strong></pre><pre><strong>healthier and more active as you age.</strong></pre><pre><strong>Whenever you increase your fitness and health you are </strong></pre><pre><strong>adding years to your life and even small steps to improve </strong></pre><pre><strong>your fitness and health can go a long way to substantially </strong></pre><pre><strong>increasing the quality of your life over the years.</strong></pre><pre><strong>You don't have to have a comprehensive fitness training </strong></pre><pre><strong>program to boost your health levels.  Simply walking three </strong></pre><pre><strong>times a week can be very beneficial to your fitness and health </strong></pre><pre><strong>of the course of the year and this is something that anybody </strong></pre><pre><strong>should be able to find the time to do.</strong></pre><pre><strong>The chance of you becoming sick or disabled as you age is </strong></pre><pre><strong>decreased considerably for every step that you make towards </strong></pre><pre><strong>improving your fitness and health at a younger age.</strong></pre><div align="center"><pre><a href="http://www.dennisbartram.com/">http://www.dennisbartram.com/</a></pre></div><strong><pre><hr /></pre><pre> How To Create A Video Campaign Concept<br />By Jerry Bader (c) 2007</pre><pre>Have you ever had a good idea, maybe a great idea, only to find<br />that someone else already ready did it? Frustrating. You want to<br />be a success and who doesn't? It's why you do what you do, why<br />you put-up with what you put-up with? But it all gets so<br />frustrating.</pre><pre>As much as you'd like to believe otherwise, there just aren't<br />any secret methods, special potions, or motivational DVDs that<br />are going to make you a success in thirty days, but there are<br />things you can do that will help. Sure working hard helps but<br />working smart is even better. So how do you work smart? Well you<br />can start with presenting your core, marketing message to your<br />targeted audience in a way that engages the spirit, informs the<br />intellect, and embeds in the mind. And if you want to be cutting<br />edge, the way to do it is with audio and video.</pre><pre>What A Difference A Difference Makes</pre><pre>Anybody who has ever tried to raise money for a project from a<br />bank, or contacted an ad agency for help has heard the question,<br />"What makes your company different?" If you don't have a<br />different product, different process, or different way of doing<br />or presenting what you do, you are never going to raise a cent<br />or make an impact on the market. Yet most companies blindly<br />continue to follow the market leader, and wonder why they never<br />attain the level of success they hope to achieve.</pre><pre>If you want to be a success, you have to reinvent your company<br />as something unique, so when the time comes to present your<br />redefined vision to the world, you will actually have something<br />to say, and something worth listening to.</pre><pre>Lateral Thinking, The Creative Laxative</pre><pre>Once you've decided to develop a video marketing message that<br />focuses on what makes you different, you will want to know where<br />begin.</pre><pre>This is a creative process that can be scary to business<br />executives trained in left-brain linear thinking. Learning to<br />think creatively is hard and for most people it goes against<br />everything they have learned.</pre><pre>Creative thinking has been called 'thinking outside the box,'<br />right-brain thinking, or simply thinking differently. Author<br />Edward De Bono calls it 'Lateral Thinking.' De Bono argues<br />linear thinking stifles imagination because it suffices at the<br />first seemingly acceptable solution rather than looking for<br />innovative alternatives:</pre><pre>"In ordinary traditional thinking we have developed no methods<br />for going beyond the adequate. As soon as something is<br />satisfactory our thinking must stop."<br />- Edward De Bono</pre><pre>Where You Begin Is Where You End</pre><pre>One method of jump-starting the creative process is to think<br />backward: you begin at the end, because where you're going will<br />inform how you get there.</pre><pre>Create Your Memory Tag or Slogan</pre><pre>A well thought-out slogan or tag line focuses attention on the<br />critical point-of-differentiation, the thing that establishes<br />your brand identity. A good slogan serves as a memory device, a<br />positioning tool that implants itself in your audience's mind<br />and stays there.</pre><pre>No matter how many times the advertising agencies convince the<br />'pooh-bahs' at Coca-Cola to change their slogan, Coke will<br />forever be "The Real Thing," and Pepsi will be "The Choice of<br />a New Generation," at least to my generation.</pre><pre>These were excellent examples of how to focus on a single<br />element and establish a differentiating identity between<br />competing products that for the most part are just about the<br />same. Then of course you have 7-Up with "The Uncola" slogan<br />that was the best of the bunch, but was unfortunately dumped for<br />some lame reason.</pre><pre>Each of these soft drink slogans established market-turf for<br />their company, and each helped differentiate the product while<br />establishing identity in the audience's mind; and no place is<br />anything said about cost, quality, or any of the other<br />conventional selling points that small companies are so fond of<br />touting.</pre><pre>Develop Your Story</pre><pre>A well-designed video commercial takes your audience through the<br />three stages of storytelling: The Setup with inciting incident,<br />The Crisis with problem escalation, and The Resolution with<br />viewer satisfaction.</pre><pre>Your slogan or tag is the punch line that highlights your<br />resolution; it's what you want your audience to remember; it's<br />your marketing message destination; and it's where you want to<br />end. Now all you have to do is work backwards to the beginning.</pre><pre>This method of development helps you avoid saying too much: yes,<br />there are many things you want to say, most of which are valid,<br />some of which are relevant, but few of which are applicable to<br />the delivery of an effective Web video presentation. The more<br />you say to an audience, the less they hear. Stick to a simple<br />story that leads to a resolution based on your memorable punch<br />line or what TV screenwriters call 'the button.'</pre><pre>Invent Your Hook</pre><pre>Once you have your basic commercial storyline with a beginning,<br />middle, and end, you need to make sure you have a hook: the<br />thing that's going to pique audience curiosity and make them<br />stick around long enough to view the entire presentation. The<br />hook should center on the 'inciting incident:' the motivating<br />situation that propels your onscreen representative to find a<br />solution to the problem at hand that ultimately leads to the<br />resolution represented in your 'button' or punch line.</pre><pre>The Geico Caveman is a great example of a hook that demands<br />attention, and draws the audience into the series of mini dramas<br />that constitute this award winning ad campaign; all based on an<br />incredibly simple, yet brilliant, tag: "So Easy A Caveman Could<br />Do It." You don't need expensive special effects or exotic<br />locations; all you need is an imagination and a message that can<br />be delivered with a memorable one line "button."<br /><hr /><br />Jerry Bader is Senior Partner at MRPwebmedia, a website design<br />firm that specializes in Web-audio and Web-video. Visit<br /><a href="http://www.mrpwebmedia.com/ads">http://www.mrpwebmedia.com/ads</a>, <a href="http://www.136words.com/">http://www.136words.com</a>, and<br /><a href="http://www.sonicpersonality.com/">http://www.sonicpersonality.com</a>. Contact at <a href="mailto:info@mrpwebmedia.com">info@mrpwebmedia.com</a><br />or telephone (905) 764-1246.<br /><hr /><br />Copyright © 2007 Jayde Online, Inc.  All Rights Reserved.<br />SiteProNews is a registered service mark of Jayde Online, Inc. <hr /></pre><div align="center"><pre><a href="/" title="myautosurf home page">HOME-PAGE </a></pre></div><pre><blockquote><p> </p></blockquote></pre></strong></blockquote> http://www.myautosurfsecrets.com/why-create-a-video-a221.html Have You ever thought about Producing a Video All you need to do to create a video is to seek out youtube, there you will see all the 'How-To' and 'How-NOT's Its easy to provide links to your website inside that video. As for subject matter? That's truly the very best part because it doesn't matter what your video covers. Making a video is fun, but making a profit from your video is just pure perfection.