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2012-05-28T06:24:38+01:00text/html2007-06-07T08:44:20+01:00http://www.myautosurfsecrets.com<p><small><font color=#B0B0B0>Article source: <a href="http://www.sohoday.com/">http://www.sohoday.com/</a>. Used with author's permission.</font></small><!-- AdCentsPro --> <p>Is fear of failure an issue when you commit valuable money in advertising?</p> <p>Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?</p> <p>Is that a valuable lesson?</p> <p>Course it is!</p> <p>So, how do you do it?</p> <p>The answer is testing!</p> <p>It's simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500</p> <p>Why?</p> <p>Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then!</p> <p>You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail... all because they didn't test!</p> <p>So save yourself time and money by testing EVERTHING you do.</p> <p>If it's an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers.</p> About The Author</p> <p>Mark Vurnum is a leader in small business marketing. Regulary putting on marketing seminars, his 13 proven steps seminar has allowed businesses to grow 50% in a matter of weeks. <a href="http://www.smartmarketingconsultants.co.uk" target="_new">www.smartmarketingconsultants.co.uk</a></p> <p><a href="mailto:mark@smartmarketingconsultants.co.uk">mark@smartmarketingconsultants.co.uk</a></p>
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Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOW...