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        <title>MY AUTOSURF SECRETS Exposed Traffic Tips Marketing Secrets Online Traffic Exchanges.</title>
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    <outline type="rss"  title="&amp;lt;p&amp;gt;&amp;lt;small&amp;gt;&amp;lt;font color=#B0B0B0&amp;gt;Article source: &amp;lt;a href=&amp;quot;http://www.sohoday.com/&amp;quot;&amp;gt;http://www.sohoday.com/&amp;lt;/a&amp;gt;. Used with author's permission.&amp;lt;/font&amp;gt;&amp;lt;/small&amp;gt;&amp;lt;!-- AdCentsPro --&amp;gt;   &amp;lt;p&amp;gt;Is fear of failure an issue when you commit valuable money in advertising?&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Is that a valuable lesson?&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Course it is!&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;So, how do you do it?&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;The answer is testing!&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;It's simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Why?&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then!&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail... all because they didn't test!&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;So save yourself time and money by testing EVERTHING you do.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;If it's an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers.&amp;lt;/p&amp;gt;  About The Author&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Mark Vurnum is a leader in small business marketing. Regulary putting on marketing seminars, his 13 proven steps seminar has allowed businesses to grow 50% in a matter of weeks. &amp;lt;a href=&amp;quot;http://www.smartmarketingconsultants.co.uk&amp;quot; target=&amp;quot;_new&amp;quot;&amp;gt;www.smartmarketingconsultants.co.uk&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;&amp;lt;a href=&amp;quot;mailto:mark@smartmarketingconsultants.co.uk&amp;quot;&amp;gt;mark@smartmarketingconsultants.co.uk&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;" text="&amp;lt;p&amp;gt;&amp;lt;small&amp;gt;&amp;lt;font color=#B0B0B0&amp;gt;Article source: &amp;lt;a href=&amp;quot;http://www.sohoday.com/&amp;quot;&amp;gt;http://www.sohoday.com/&amp;lt;/a&amp;gt;. Used with author's permission.&amp;lt;/font&amp;gt;&amp;lt;/small&amp;gt;&amp;lt;!-- AdCentsPro --&amp;gt;   &amp;lt;p&amp;gt;Is fear of failure an issue when you commit valuable money in advertising?&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Is that a valuable lesson?&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Course it is!&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;So, how do you do it?&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;The answer is testing!&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;It's simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Why?&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then!&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail... all because they didn't test!&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;So save yourself time and money by testing EVERTHING you do.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;If it's an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers.&amp;lt;/p&amp;gt;  About The Author&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Mark Vurnum is a leader in small business marketing. Regulary putting on marketing seminars, his 13 proven steps seminar has allowed businesses to grow 50% in a matter of weeks. &amp;lt;a href=&amp;quot;http://www.smartmarketingconsultants.co.uk&amp;quot; target=&amp;quot;_new&amp;quot;&amp;gt;www.smartmarketingconsultants.co.uk&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;&amp;lt;a href=&amp;quot;mailto:mark@smartmarketingconsultants.co.uk&amp;quot;&amp;gt;mark@smartmarketingconsultants.co.uk&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;" url="http://www.myautosurfsecrets.com/the-art-of-fear-a12.html"/>
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