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        <title>MY AUTOSURF SECRETS Exposed Traffic Tips Marketing Secrets Online Traffic Exchanges.</title>
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    <outline type="rss"  title="&amp;lt;p&amp;gt;&amp;lt;small&amp;gt;&amp;lt;font color=#B0B0B0&amp;gt;Article source: &amp;lt;a href=&amp;quot;http://articlez.com/&amp;quot;&amp;gt;http://articlez.com/&amp;lt;/a&amp;gt;. Used with author's permission.&amp;lt;/font&amp;gt;&amp;lt;/small&amp;gt;&amp;lt;!-- AdCentsPro --&amp;gt;   &amp;lt;p&amp;gt;If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;A great ad with the wrong headline can bomb, whereas a great headline on an average ad will probably do OK. Let's take a look at a few techniques for coming up with sales-boosting headlines.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;First things first: Avoid these proven sales-killing &amp;quot;headlines&amp;quot; like the pox:&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Your company name&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;A generic industry or service category (e.g. &amp;quot;Plumbing Contractor&amp;quot;)&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Or on a website or brochure, &amp;quot;Welcome to ABC Industries&amp;quot;&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;The points above sound basic (and they are), but it's surprising how many ads and websites make those mistakes.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;So you've avoided those mistakes. What techniques can you use to create great selling headlines that practically catapult your readers into your ad? Here are a few ideas...&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;1. Call out to your target audience&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;If your message is aimed at stockbrokers, mention &amp;quot;stockbrokers&amp;quot; in the headline.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;2. Mention specific benefits&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Face it - consumers are jaded. We all are. Heck, I can hardly get out of bed in the morning :) General statements like &amp;quot;Lose weight fast&amp;quot; or &amp;quot;Save Money on _____&amp;quot; are no longer effective. Specific numbers and images evoke much more potent images in your prospects' minds than generalities. That's why they sell much better.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;3. Use vivid, evocative verbs&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Especially online, high-energy headlines work very well.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Here's a headline that uses all 3 of the above techniques...&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;&amp;quot;New Software Boosts Stockbrokers' Income by 34, 43, even 125% - by Slashing Time Spent Chasing &amp;quot;Dead&amp;quot; Accounts and Laser-Focusing Your Energies on the Big Players&amp;quot;&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;OK, it needs a bit of work, but you get the idea. Some people don't like this type of headline - it's too &amp;quot;hypey&amp;quot;. And it's certainly not right for every kind of product or service - but I've had very good success with this type of headline, especially online.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;4. Use &amp;quot;cognitive dissonance&amp;quot;&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;That's a fancy way of saying, make your audience curious. Here's a headline we're testing for a client who sells bumper stickers:&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;&amp;quot;Do You Wonder How We Can Sell Full-Colour Stickers At A 1-Color Price, with FREE Artwork?&amp;quot;&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;This type of headline makes people curious - they feel compelled to find the answer and relieve a sense of &amp;quot;dissonance&amp;quot; with this apparent paradox.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;5. Include some challenging or surprising information&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Here's a headline that I wrote for a lead-generating website for a rubbish removal contractor, 1300 Rubbish:&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;&amp;quot;Fast, Professional Rubbish Removal, Sydney-wide...We'll Pay You $1 Per Minute In Cash If We're Late!&amp;quot;&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;The &amp;quot;hook&amp;quot; is the guarantee. Also bear in mind that most of the people who see this headline will have already searched for the term &amp;quot;rubbish removal sydney&amp;quot; or similar, so they are expecting to see something related to those keywords.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;How are your headlines? Can you use any of the above tips to get better response?&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;For more detailed information on how to improve your ads and written marketing materials, you can sign up free to our monthly newsletter, &amp;quot;Results-Driven Marketing Secrets&amp;quot;.To join, just fill in the form below...&amp;lt;/p&amp;gt;  William Swayne is a &amp;lt;a target=&amp;quot;_new&amp;quot; href=&amp;quot;http://www.marketing-results.com.au&amp;quot;&amp;gt;internet marketing consultant&amp;lt;/a&amp;gt; based in Brisbane, Australia. He can be contacted at &amp;lt;a target=&amp;quot;_new&amp;quot; href=&amp;quot;http://www.marketing-results.com.au&amp;quot;&amp;gt;Marketing-Results.com.au&amp;lt;/a&amp;gt;.&amp;lt;/p&amp;gt;" text="&amp;lt;p&amp;gt;&amp;lt;small&amp;gt;&amp;lt;font color=#B0B0B0&amp;gt;Article source: &amp;lt;a href=&amp;quot;http://articlez.com/&amp;quot;&amp;gt;http://articlez.com/&amp;lt;/a&amp;gt;. Used with author's permission.&amp;lt;/font&amp;gt;&amp;lt;/small&amp;gt;&amp;lt;!-- AdCentsPro --&amp;gt;   &amp;lt;p&amp;gt;If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;A great ad with the wrong headline can bomb, whereas a great headline on an average ad will probably do OK. Let's take a look at a few techniques for coming up with sales-boosting headlines.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;First things first: Avoid these proven sales-killing &amp;quot;headlines&amp;quot; like the pox:&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Your company name&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;A generic industry or service category (e.g. &amp;quot;Plumbing Contractor&amp;quot;)&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Or on a website or brochure, &amp;quot;Welcome to ABC Industries&amp;quot;&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;The points above sound basic (and they are), but it's surprising how many ads and websites make those mistakes.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;So you've avoided those mistakes. What techniques can you use to create great selling headlines that practically catapult your readers into your ad? Here are a few ideas...&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;1. Call out to your target audience&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;If your message is aimed at stockbrokers, mention &amp;quot;stockbrokers&amp;quot; in the headline.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;2. Mention specific benefits&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Face it - consumers are jaded. We all are. Heck, I can hardly get out of bed in the morning :) General statements like &amp;quot;Lose weight fast&amp;quot; or &amp;quot;Save Money on _____&amp;quot; are no longer effective. Specific numbers and images evoke much more potent images in your prospects' minds than generalities. That's why they sell much better.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;3. Use vivid, evocative verbs&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Especially online, high-energy headlines work very well.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Here's a headline that uses all 3 of the above techniques...&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;&amp;quot;New Software Boosts Stockbrokers' Income by 34, 43, even 125% - by Slashing Time Spent Chasing &amp;quot;Dead&amp;quot; Accounts and Laser-Focusing Your Energies on the Big Players&amp;quot;&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;OK, it needs a bit of work, but you get the idea. Some people don't like this type of headline - it's too &amp;quot;hypey&amp;quot;. And it's certainly not right for every kind of product or service - but I've had very good success with this type of headline, especially online.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;4. Use &amp;quot;cognitive dissonance&amp;quot;&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;That's a fancy way of saying, make your audience curious. Here's a headline we're testing for a client who sells bumper stickers:&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;&amp;quot;Do You Wonder How We Can Sell Full-Colour Stickers At A 1-Color Price, with FREE Artwork?&amp;quot;&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;This type of headline makes people curious - they feel compelled to find the answer and relieve a sense of &amp;quot;dissonance&amp;quot; with this apparent paradox.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;5. Include some challenging or surprising information&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;Here's a headline that I wrote for a lead-generating website for a rubbish removal contractor, 1300 Rubbish:&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;&amp;quot;Fast, Professional Rubbish Removal, Sydney-wide...We'll Pay You $1 Per Minute In Cash If We're Late!&amp;quot;&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;The &amp;quot;hook&amp;quot; is the guarantee. Also bear in mind that most of the people who see this headline will have already searched for the term &amp;quot;rubbish removal sydney&amp;quot; or similar, so they are expecting to see something related to those keywords.&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;How are your headlines? Can you use any of the above tips to get better response?&amp;lt;/p&amp;gt; &amp;lt;p&amp;gt;For more detailed information on how to improve your ads and written marketing materials, you can sign up free to our monthly newsletter, &amp;quot;Results-Driven Marketing Secrets&amp;quot;.To join, just fill in the form below...&amp;lt;/p&amp;gt;  William Swayne is a &amp;lt;a target=&amp;quot;_new&amp;quot; href=&amp;quot;http://www.marketing-results.com.au&amp;quot;&amp;gt;internet marketing consultant&amp;lt;/a&amp;gt; based in Brisbane, Australia. He can be contacted at &amp;lt;a target=&amp;quot;_new&amp;quot; href=&amp;quot;http://www.marketing-results.com.au&amp;quot;&amp;gt;Marketing-Results.com.au&amp;lt;/a&amp;gt;.&amp;lt;/p&amp;gt;" url="http://www.myautosurfsecrets.com/how-to-write-eyegrabbing-a51.html"/>
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